Architecture & Art Direction - Paris & Kigali
GUILLAUME SARDIN
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RWANDAPEDIA

I was contacted by the African Development Bank to design the visual identity for Rwandapedia, a new online platform telling the Rwandan Story.

 The visual identity needed to reflect the aim of Rwandapedia : Rwanda sharing its point of view. The result reflect this goal. It's a new take on Rwanda, while playing for with its traditions

The visual identity needed to reflect the aim of Rwandapedia : Rwanda sharing its point of view. The result reflect this goal. It's a new take on Rwanda, while playing for with its traditions

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 The logotype is a 3D representation of the country. It goes alongside a custom design font

The logotype is a 3D representation of the country. It goes alongside a custom design font

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 Rwandapedia is using a multimedia approach to share Rwanda's story. We reinterpreted a traditional pattern meaning "eye" and based the icon set on its variation.

Rwandapedia is using a multimedia approach to share Rwanda's story. We reinterpreted a traditional pattern meaning "eye" and based the icon set on its variation.

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 The icon set that represent the media available on the platform, is used as accent on print materials

The icon set that represent the media available on the platform, is used as accent on print materials

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