LA JONCHERE : DESIGNING A COAT OF ARMS A FRENCH VILLAGE
It’s not often you get asked to design a coat of arms. Even less often when it’s your family village. La Jonchère is a small village nested in Limousin. The design process digs deep into the long History of the place : from the celtic Lemovices tribe, the medieval town and fortifications of the Bishop of Limoges that were detroyed by the Black prince, to the Arboterum, one of the major acclimatization garden in France.
The coat of arms is an ode the early time of Heraldry with a cut from clothe pattern, that can be easily reproduced and applied throughout the village.
Visual Identity & Research project - La Jonchère - France